How to Connect Your WordPress Forms to Any Email Marketing Platform 

By Team SureForms | WordPress Tutorials

Email marketing delivers between $36 and $42 for every dollar spent in 2026. That is the highest ROI of any digital marketing channel. Higher than paid search. Higher than social advertising. Higher than display ads. Combined.

But that number assumes your email list is actually growing.

And here is where most WordPress sites have a silent problem. They have email marketing platforms set up. They have forms on their site. The two are not properly connected.

A visitor fills out a contact form. Their details land in your WordPress entries dashboard. Someone has to manually export a CSV, import it into Mailchimp or ActiveCampaign or GetResponse, assign the right tags, and add them to the right list. If that happens at all, it happens late. Half the time it does not happen.

Meanwhile, automated emails drive 37% of all email-generated sales while representing just 2% of email send volume. Those automation sequences fire from your email platform, based on subscriber triggers. They cannot fire for contacts that never made it in.

SureForms connects directly to 7 email marketing platforms natively. No Zapier subscription needed. No third-party bridge plugin. No CSV exports. The moment someone submits a SureForms form, they appear in your email platform automatically, tagged correctly, in the right list, ready for your sequences to do their job.

This guide covers all seven integrations: what each platform does best, who it is right for, and exactly how the connection works.

Table of Contents

1. Why a Direct Form to Email Platform Connection Changes Everything
2. What SureForms Email Integration Actually Does
3. Mailchimp: The World’s Most Popular Email Marketing Platform
4. ActiveCampaign: The Automation-First Platform for Serious Marketers
5. Brevo (formerly Sendinblue): The All-in-One for Growing Businesses
6. Kit (formerly ConvertKit): The Creator’s Email Platform
7. GetResponse: The Marketing Suite for Small Businesses
8. MailerLite: The Clean, Affordable Choice for Budget-Conscious Teams
9. Drip: The E-Commerce Revenue Engine
10. How to Set Up Any Email Integration in SureForms
11. The Power Move: Conditional Logic with Email Integrations
12. Which Email Platform Should You Use with SureForms?
13. Conclusion
14. FAQs
    

1. Why a Direct Form to Email Platform Connection Changes Everything

Most businesses do not have an email marketing problem. They have a list building problem. Specifically, they have a gap between the moment someone expresses interest and the moment that person enters their email platform.

That gap is where leads go cold and revenue disappears.

The Real Cost of a Disconnected Form

Consider what happens when your WordPress form is not directly connected to your email platform:

• Delayed entry. The lead was submitted on Monday. Someone exported the CSV on Thursday. They entered the list on Friday. Any welcome sequence, lead magnet delivery, or nurture email that should have fired within minutes is now four days late.
• Incomplete tagging. Manual CSV imports rarely carry the context of what someone selected in the form. The lead enters a generic list with no segmentation signal, and every email they receive is as generic as the import.
• Missing contacts entirely. Research consistently shows that manual data transfer steps lead to data loss. Not from technical failure, from human inconsistency. Busy weeks mean skipped exports.
• Lost automation triggers. Automated emails generate 16 times more revenue per send than manual campaigns. Every lead that enters your list late or without proper tagging is a contact that misses the automation window entirely.

What Happens When the Connection Is Direct

When SureForms connects directly to your email platform:

• Automated emails generate 16x more revenue per send than manual campaigns and drove 37% of all email-generated sales despite representing just 2% of send volume. Every subscriber who enters your list immediately is a subscriber who enters your automation sequences immediately.
• Segmentation starts at the form level. The tag or list applied in SureForms reflects what the visitor actually selected, not a generic import category.
• Welcome emails, which achieve an average 83.6% open rate, fire at the moment of highest intent, not days later.
• No lead is ever left in a form entry dashboard waiting for someone to process them.

2. What SureForms Email Integration Actually Does

Every SureForms email integration works through the same consistent framework. Understanding it once means you understand all seven.

How Each Integration Is Configured

SureForms uses a two-level integration approach:

Global connection (account-level): You authenticate your email platform account once in SureForms global settings. This is your API key or OAuth connection. Done once, it applies to every form on your site.

Form-level configuration: On each individual form, you choose which connected account receives submissions, map form fields to the corresponding fields in your email platform, select the list or audience, apply tags, and set any conditional rules.

What Each Integration Can Do

• Create or update a subscriber instantly on every form submission.
• Map any form field to the corresponding subscriber field in your email platform. Name to First Name. Email to Email. Phone to Phone. Custom dropdown selections to custom fields or tags.
• Select the exact audience or list the subscriber should enter. Not a global catch-all, but the specific list that fits this form’s context.
• Apply tags automatically based on which form was submitted or what the visitor selected in specific fields.
• Route different submissions differently using conditional logic with integrations. A visitor who selects “E-commerce” gets tagged differently from one who selects “SaaS.” Different answers trigger different list assignments.
• Work in combination with other integrations. The same form submission can simultaneously go to your email platform, your CRM, and a Google Sheet. Each integration fires independently.

3. Mailchimp: The World’s Most Popular Email Marketing Platform

What Mailchimp Is

Mailchimp is the most widely used email marketing platform globally, with over 13 million users across more than 175 countries. It started as a simple newsletter tool and has grown into a full marketing platform covering email campaigns, audience management, automation journeys, landing pages, and basic CRM functionality.

Its free tier is generous: up to 500 contacts and 1,000 emails per month at no cost. Paid plans start at $13 per month and scale based on contact count.

Who Mailchimp Is Right For

• Small businesses and startups who want a reliable, well-documented platform with a low barrier to entry.
• Content creators and bloggers who need simple newsletter functionality without complex automation.
• Non-profits who benefit from Mailchimp’s discounted pricing and straightforward campaign tools.
• Any business already on Mailchimp who wants their WordPress forms to feed their existing audience directly.
• Teams new to email marketing who value Mailchimp’s extensive educational resources alongside the platform itself.

What the SureForms Mailchimp Integration Does

When a visitor submits a SureForms form connected to Mailchimp:

• A subscriber record is created or updated in Mailchimp instantly.
• Name, email, phone, and any other mapped fields populate the corresponding Mailchimp contact fields.
• The subscriber is added to the specific Mailchimp audience you selected in the form settings.
• Tags you configured in SureForms are applied to the new subscriber, enabling immediate segmentation within Mailchimp.
• Mailchimp automation journeys set to trigger on new subscriber or tag events fire immediately, including welcome sequences, lead magnet delivery, or onboarding flows.

Practical Example

A marketing agency runs a free website audit offer. Their SureForms form collects name, email, company size, and current monthly traffic range. On submission, SureForms adds the subscriber to Mailchimp, applies a tag based on the company size selected, and the subscriber immediately enters a welcome sequence tailored to their company size. The agency never manually imports a contact. The sequence fires within minutes of submission.

Set up the SureForms Mailchimp integration

4. ActiveCampaign: The Automation-First Platform for Serious Marketers

What ActiveCampaign Is

ActiveCampaign is the platform most often chosen when a business outgrows Mailchimp and needs serious marketing automation. It combines email marketing, CRM, sales automation, and behavioral tracking in one platform, with automation capabilities that go well beyond what most competitors offer at comparable price points.

ActiveCampaign’s automation builder lets you create sequences that respond to specific subscriber behaviors: website visits, link clicks, purchase history, form submissions, tag changes, and deal stage movement. The result is an email program that adapts to what subscribers actually do rather than following a fixed schedule.

Paid plans start at $15 per month for up to 1,000 contacts, covering basic email and marketing automation. Advanced CRM and sales automation features are available on higher tiers.

Who ActiveCampaign Is Right For

• Businesses with complex nurture sequences that need to branch based on subscriber behavior and engagement.
• Service businesses and agencies that need email and CRM working together, with deals and pipelines alongside subscriber management.
• SaaS companies that need to track user behavior, send behavioral emails, and connect form submissions to trial or onboarding sequences.
• Teams who have outgrown Mailchimp and need deeper segmentation, conditional sequences, and behavioral triggers.
• E-commerce businesses who want post-purchase sequences, win-back campaigns, and cart abandonment automation all driven by behavior.

What the SureForms ActiveCampaign Integration Does

When a visitor submits a SureForms form connected to ActiveCampaign:

• A contact record is created or updated in ActiveCampaign.
• Form fields map to ActiveCampaign contact fields including custom fields.
• The contact is added to a specific ActiveCampaign list.
• Tags are applied based on form field selections, triggering ActiveCampaign automation sequences connected to those tags.
• ActiveCampaign automations that fire on list addition, tag application, or contact creation activate immediately.
• Deal records can be created in ActiveCampaign’s CRM alongside the contact record when using combined email plus CRM workflows.

Practical Example

A SaaS company offers a free trial. Their SureForms trial signup form collects email, company name, team size, and primary use case. On submission, SureForms creates an ActiveCampaign contact, applies a tag for the selected use case (for example “Project Management” or “Client Reporting”), and the contact enters a use-case-specific onboarding sequence. The SaaS team does not manage a single manual import. Every trial user is in the right automation from the moment they sign up.

Set up the SureForms ActiveCampaign integration

5. Brevo (formerly Sendinblue): The All-in-One for Growing Businesses

What Brevo Is

Brevo, formerly known as Sendinblue, has repositioned itself as a full-stack marketing and CRM platform covering email, SMS, WhatsApp, live chat, and a built-in CRM. Unlike most email platforms that price by contact count, Brevo prices by email volume sent, which makes it significantly more cost-effective for businesses with large lists that do not email frequently.

Brevo’s free tier includes unlimited contacts and 300 emails per day, one of the most generous free plans in the industry. Paid plans start at around $9 per month.

Who Brevo Is Right For

• Businesses with large contact lists who email infrequently. Because Brevo charges per email sent rather than per contact stored, a business with 50,000 contacts who sends monthly newsletters pays far less than on Mailchimp or ActiveCampaign.
• Teams that want email and SMS from one platform. Brevo’s transactional SMS sits alongside email marketing in a single interface.
• E-commerce businesses that use Brevo’s transactional email capabilities alongside marketing campaigns.
• Companies operating in Europe who value Brevo’s GDPR-first approach and EU data processing.
• Budget-conscious growing teams who want more features than Mailchimp offers at a lower price point than ActiveCampaign.

What the SureForms Brevo Integration Does

When a visitor submits a SureForms form connected to Brevo:

• A contact is created or updated in Brevo with all mapped field data.
• The contact is added to a specific Brevo contact list.
• Attributes (Brevo’s term for custom contact fields) are populated from form field values.
• Brevo automation workflows triggered by list addition or attribute changes activate immediately.
• GDPR consent captured through the form can be mapped to Brevo’s consent attributes for compliant list management.

Practical Example

A European e-commerce brand collects newsletter subscribers across three different landing pages, each with a slightly different offer. Each SureForms form connects to Brevo and assigns a specific attribute based on which offer the subscriber opted into. Brevo automation sequences deliver the correct lead magnet and follow-up sequence for each offer automatically.

Set up the SureForms Brevo integration

6. Kit (formerly ConvertKit): The Creator’s Email Platform 

What Kit Is

Kit, which rebranded from ConvertKit in 2024, is the email platform built specifically for creators: bloggers, YouTubers, podcasters, course creators, authors, musicians, and anyone who makes a living publishing content. It combines email marketing, a landing page builder, a paid newsletter product, and a creator recommendation network in one platform.

Kit’s subscriber-first model focuses on individual subscriber journeys rather than broadcast campaigns, which aligns with how creators think about their audience. Every subscriber can be in multiple sequences simultaneously, tagged based on their interests, and served highly personalized content.

Kit’s free plan supports up to 10,000 subscribers with unlimited emails. Paid plans start at $25 per month and add automation, integrations, and advanced reporting.

Who Kit Is Right For

• Bloggers and content creators who want their newsletter subscribers segmented by the content that brought them in.
• Course creators and coaches who need subscribers to enter specific nurture sequences based on which lead magnet or opt-in they took.
• Podcasters and YouTubers building an email list alongside their primary content channel.
• Authors and speakers managing their audience relationship through regular newsletters.
• Any creator who wants deep subscriber tagging without the complexity of a full marketing automation platform.

What the SureForms Kit Integration Does

When a visitor submits a SureForms form connected to Kit:

• A subscriber record is created or updated in Kit.
• The subscriber is added to specific sequences based on which form they submitted or what they selected.
• Tags are applied based on form field values, enabling precise subscriber segmentation from the moment of signup.
• Kit automations connected to tag application or sequence enrollment fire immediately.
• Custom fields in Kit can be populated from SureForms form fields, carrying context about what content or offer brought the subscriber in.

Practical Example

A blogging course creator has four different lead magnets, each delivered through a separate SureForms form embedded on relevant blog posts. Each form connects to Kit and applies a specific tag for the lead magnet delivered. The subscriber immediately enters the corresponding nurture sequence for that lead magnet. The creator’s Kit account shows exactly which content channel each subscriber came from, and each person receives content relevant to their specific interest.

Set up the SureForms Kit integration

7. GetResponse: The Marketing Suite for Small Businesses 

What GetResponse Is

GetResponse has evolved from an email marketing tool into a broader marketing platform covering email campaigns, automation, webinar hosting, landing pages, and a paid ads tool, all in one subscription. It positions itself as an all-in-one solution for small to medium businesses who want multiple marketing tools without multiple subscriptions.

GetResponse’s email automation is particularly strong for businesses that run regular webinars, as its native webinar platform integrates directly with email sequences. A registration form, a webinar, and a post-event email sequence can all live within GetResponse without any third-party tools.

Paid plans start at around $19 per month for up to 1,000 contacts, including automation, landing pages, and basic webinar features.

Who GetResponse Is Right For

• Businesses running regular webinars who want registrations, reminders, and post-event sequences all managed in one platform.
• Small businesses consolidating their marketing stack who want email, landing pages, and automation in a single subscription.
• E-commerce businesses using GetResponse’s pre-built automation flows for abandoned cart, product recommendations, and post-purchase sequences.
• Teams looking for a Mailchimp alternative with stronger automation at a comparable price point.
• Marketers who run paid ads alongside email and want both in the same dashboard.

What the SureForms GetResponse Integration Does

When a visitor submits a SureForms form connected to GetResponse:

• A contact is created or updated in GetResponse with all mapped field data.
• The contact is added to a specific GetResponse list or contact group.
• Tags are applied based on form submissions and field selections.
• GetResponse automation workflows triggered by new contact, list addition, or tag events activate immediately.
• Custom fields in GetResponse are populated from form field values.

Practical Example

A business consultant runs monthly webinars on strategy topics. Their SureForms webinar registration form connects to GetResponse and adds each registrant to the webinar-specific contact group. GetResponse’s webinar reminder sequence fires automatically: a confirmation email on registration, a 24-hour reminder, a one-hour reminder, and a post-webinar follow-up with the replay link. The consultant manages the entire webinar funnel without manual email scheduling.

Set up the SureForms GetResponse integration

8. MailerLite: The Clean, Affordable Choice for Budget-Conscious Teams

What MailerLite Is

MailerLite has built a strong reputation as the cleanest, most intuitive email marketing platform at its price point. It offers email campaigns, automation, landing pages, pop-up forms, and a digital products selling feature (for selling e-books, courses, and templates directly through email), all with a genuinely user-friendly interface that does not overwhelm beginners.

MailerLite’s free plan supports up to 1,000 subscribers and 12,000 emails per month, which is meaningfully more generous than Mailchimp’s current free tier. Paid plans start at $9 per month.

MailerLite reported an average email open rate of 43.46% across its platform in 2025, notably higher than most industry benchmarks, reflecting its engaged user base.

Who MailerLite Is Right For

• Small businesses and freelancers who want a clean, easy-to-use email platform without the complexity of enterprise tools.
• Digital product creators selling e-books, templates, or courses who want email marketing and product delivery in one place.
• Teams switching from Mailchimp who want more features at a lower price with a shorter learning curve.
• Bloggers and newsletter publishers who want a simple, reliable tool for growing and emailing a subscriber list.
• Non-profits and community organizations who need affordable email marketing with a low barrier to getting started.

What the SureForms MailerLite Integration Does

When a visitor submits a SureForms form connected to MailerLite:

• A subscriber record is created or updated in MailerLite with all mapped field data.
• The subscriber is added to a specific MailerLite group (MailerLite’s term for lists).
• MailerLite automations triggered by subscriber creation or group addition activate immediately.
• Custom fields in MailerLite are populated from corresponding form fields.
• Tags in MailerLite can be applied based on form data to enable subscriber segmentation.

Practical Example

A freelance designer offers a free brand identity checklist as a lead magnet. Their SureForms opt-in form collects name and email. On submission, SureForms adds the subscriber to MailerLite, assigns them to the “Brand Checklist” group, and MailerLite’s automation immediately sends the checklist PDF link followed by a five-email nurture sequence over ten days. The designer built the sequence once. Every new subscriber receives it automatically.

Set up the SureForms MailerLite integration

9. Drip: The E-Commerce Revenue Engine

What Drip Is

Drip is an email marketing platform built specifically for e-commerce businesses. While other platforms serve general marketing use cases and add e-commerce features on top, Drip was designed from the ground up for online stores. Its automation, segmentation, and revenue tracking are all built around purchase behavior, browsing activity, and customer lifetime value.

Drip integrates natively with WooCommerce, Shopify, and other e-commerce platforms, allowing it to fire email sequences based on real-time purchase signals: a customer viewed a product but did not buy, abandoned a cart, made their first purchase, or has not bought in 90 days.

Drip’s pricing starts at $39 per month for up to 2,500 contacts and scales by contact count.

Who Drip Is Right For

• WooCommerce store owners who want email automation driven by actual purchase and browsing behavior.
• E-commerce businesses who need revenue attribution. Drip tracks email-generated revenue directly, showing which campaigns and sequences drove sales.
• Online stores running post-purchase sequences. Automated emails drive 37% of e-commerce email sales, and Drip is built to maximize that window.
• Businesses with significant abandoned cart volume who want sophisticated recovery sequences beyond a single reminder email.
• D2C brands who want to segment customers by purchase frequency, average order value, and product category.

What the SureForms Drip Integration Does

When a visitor submits a SureForms form connected to Drip:

• A subscriber or customer record is created or updated in Drip with all mapped field data.
• The subscriber is added to a specific Drip campaign or workflow.
• Tags are applied based on form field values, feeding Drip’s behavioral segmentation model.
• Drip workflows triggered by tag application, subscriber creation, or campaign enrollment activate immediately.
• Pre-purchase form data (lead magnet signups, quiz results, product interest selections) flows into Drip and enriches subscriber profiles before any purchase is made.

Practical Example

A WooCommerce store runs a “Find Your Perfect Product” quiz built with SureForms. The quiz collects the visitor’s preferences across five questions. On completion, SureForms sends the quiz results to Drip with tags for each product category the visitor selected. Drip immediately fires a personalized product recommendation email based on those tags. Three days later, a follow-up with a first-purchase discount. The visitor enters as a quiz taker and exits as a segmented, nurtured prospect with a relevant incentive to buy.

Set up the SureForms Drip integration

10. How to Set Up Any Email Integration in SureForms

The setup process is consistent across all seven email marketing integrations. Here is the complete workflow.

Step 1: Build Your Form with the AI Form Builder

Go to SureForms > Add New in your WordPress dashboard. Describe what you need to the AI form builder.

For example: “A newsletter signup form for a marketing blog. Collect first name and email address. Connect it to Mailchimp with a tag for the lead magnet they signed up for.”

The AI generates the field structure, field labels, and logical grouping optimized for completion. For email list building forms, this matters because the AI starts from a conversion-optimized structure rather than a blank form. A two-field form (name and email) is the highest-converting configuration for list building, and the AI knows this.

If you prefer to build manually, drag the fields you need from the Gutenberg block panel.

Step 2: Authenticate Your Email Platform

In your WordPress dashboard, go to SureForms > Settings > Integrations. Find your email platform and open the connection settings.

Most platforms use an API key:

• Mailchimp: Your API key is under Account > Extras > API Keys in Mailchimp.
• ActiveCampaign: Your API URL and key are under Settings > Developer in ActiveCampaign.
• Brevo: API key is under Settings > API Keys and SMTP in your Brevo account.
• Kit: API key is under Settings > Advanced in your Kit account.
• GetResponse: API key is under Tools > Integrations > API in GetResponse.
• MailerLite: API token is under Integrations > API in MailerLite.
• Drip: API token is under User Settings in your Drip account.

Paste the API key into SureForms and save. The connection is authenticated once and applies to every form on your site.

Step 3: Configure the Integration on Your Form

Open your form in the SureForms editor. Go to the Integrations tab in the form settings. Add your connected email platform as an integration action.

You will configure:

• Account selection: Choose the connected email platform account.
• List or audience: Select the specific list, group, or audience in your email platform where submissions should go.
• Field mapping: Match each form field to the corresponding subscriber field in your email platform.
• Tags: Set which tags should be applied on submission.
• Double opt-in (where supported): Toggle whether a confirmation email should be sent to new subscribers before they are added to your list.

Save the form settings.

Step 4: Test the Integration

Submit a test entry using a real email address. Log into your email platform and verify the subscriber appeared with the correct fields, list assignment, and tags. Confirm that any automation sequences set to trigger on new subscriber or tag events have fired.

For full step-by-step documentation for each platform, see the individual integration guides linked throughout this article or visit the SureForms integrations documentation.

11. The Power Move: Conditional Logic with Email Integrations

Standard email integrations send every submission to the same list with the same tags. That is a good start. But for businesses with multiple audience segments, multiple lead magnets, or multiple customer types, the real power comes from combining email integrations with SureForms conditional logic.

What Conditional Logic with Integrations Enables

• Route to different lists based on selections. A visitor who selects “B2B” in a dropdown goes to your B2B nurture list. One who selects “B2C” goes to a different list. Same form, different destinations.
• Apply different tags based on answers. A quiz that asks about primary challenge can apply a tag for each answer option. Each tag triggers a different email sequence in your platform.
• Only send high-quality leads to your CRM while sending all leads to email. Configure the email integration to fire for all submissions and the CRM integration to fire only when specific conditions are met.
• Suppress integration for incomplete or test submissions. Configure the integration to only fire when specific fields contain real values.

A Real Example

A coaching business has a qualification form asking what stage of business the applicant is in (pre-launch, early stage, scaling, or established). Using conditional logic with integrations in SureForms:

• Pre-launch applicants go to List A in ActiveCampaign with tag “pre-launch” and enter a nurture sequence with beginner resources.
• Scaling and established applicants go to List B with tag “ready-for-coaching” and enter a high-priority sequence with a direct booking link.

The form is one form. The integrations branch at submission based on the answer. The email platform receives precisely segmented contacts from the first touch.

Read the Conditional Logic with Integrations documentation

12. Which Email Platform Should You Use with SureForms?

If you already have an email marketing platform, the answer is straightforward: use the one you have. SureForms connects to it natively. The question of which platform to choose only applies if you are starting fresh or considering a switch.

Quick Decision Guide

Platform	Choose This If…
Mailchimp	You want the most widely supported platform with the lowest learning curve.
ActiveCampaign	You need serious automation, behavioral triggers, and CRM alongside email.
Brevo	You have a large list but email infrequently, or you need email plus SMS.
Kit	You are a creator, blogger, or course builder building an audience.
GetResponse	You run webinars regularly or want all-in-one email, landing pages, and automation.
MailerLite	You want clean, simple email marketing at the lowest price point.
Drip	You run an e-commerce store and want email automation driven by purchase behavior.

The Pricing Reality Compared to WPForms

This is worth saying directly. WPForms charges a minimum of $99.50 per year just to unlock email marketing integrations. Their SendGrid integration, announced in June 2026, requires a Plus plan or higher. Every email integration they offer is locked behind a paid upgrade tier.

SureForms includes all seven email marketing integrations, all CRM integrations, all cloud storage integrations, and all other platform connections in its Pro plan starting at $59 per year for a single site. Every feature on every paid plan. No add-on fees. No tier restrictions.

If you are already on SureForms or evaluating it, the complete integration suite is available from the entry-level Pro plan.

See all SureForms integrations and pricing

Conclusion

Automated emails generate 16 times more revenue per send than manual campaigns. But that advantage only exists for subscribers who make it into your email platform immediately, tagged correctly, enrolled in the right sequence.

Every day your WordPress form submissions sit in an entries dashboard waiting to be manually exported and imported is a day your email automation is not working for those contacts.

SureForms closes that gap for seven email marketing platforms natively: Mailchimp, ActiveCampaign, Brevo, Kit, GetResponse, MailerLite, and Drip. Authenticate once. Configure the mapping on each form. Every submission flows automatically to the right list with the right tags from that point forward.

Combined with conditional logic, the same form can route different subscribers to different lists, apply different tags based on answers, and trigger entirely different email sequences depending on what someone submitted.

All of this is available in SureForms Pro at $59 per year for a single site, with every integration included and no feature tier restrictions.

Start building your connected email marketing workflow. Start free.

FAQs 

Which email marketing platforms does SureForms integrate with natively?

SureForms connects natively to seven email marketing platforms: Mailchimp, ActiveCampaign, Brevo (formerly Sendinblue), Kit (formerly ConvertKit), GetResponse, MailerLite, and Drip. All seven integrations are available in SureForms Pro without any additional plugins, add-ons, or middleware tools. Beyond email marketing, SureForms also connects natively to additional email-adjacent tools including MailPoet, Mailjet, Hostinger Reach, MailerPress, and Constant Contact, as well as 7 CRM platforms, cloud storage services, and productivity tools.

Do I need Zapier to connect SureForms to my email platform?

No. All seven email marketing integrations listed in this guide are native to SureForms. They are configured directly within the plugin without any Zapier subscription or third-party automation tool. Zapier is available as an option if you need to connect SureForms to a platform not covered by the native integrations, but it is not required for Mailchimp, ActiveCampaign, Brevo, Kit, GetResponse, MailerLite, or Drip.

How do I connect SureForms to Mailchimp?

Go to SureForms > Settings > Integrations in your WordPress dashboard. Find Mailchimp, enter your Mailchimp API key (available under Account > Extras > API Keys in Mailchimp), and save. Then open any form in SureForms, go to the Integrations tab in the form settings, add Mailchimp as an integration, select your audience, map your form fields, configure tags, and save the form. Every new submission will then automatically create or update a Mailchimp subscriber.

Can I send different form submissions to different email lists based on what the visitor selected?

Yes. SureForms supports conditional logic with integrations, which lets you configure rules that determine which email list, tags, or even which email platform receives each submission based on field values. A visitor who selects one option routes to one list with one set of tags. A visitor who selects a different option routes to a different list. The same form handles multiple audience segments automatically.

Are email marketing integrations available on the SureForms free plan?

Email marketing integrations are available in SureForms Pro. The free version of SureForms includes basic form building, contact forms, Stripe payment forms, GDPR compliance, and anti-spam protection. Pro plans start at $59 per year for a single site and include all seven email marketing integrations, all CRM integrations, all cloud storage integrations, conditional logic, multi-step forms, conversational forms, the AI form builder, form analytics, and every other Pro feature with no tier restrictions between plans.

What happens if a subscriber already exists in my email platform when a SureForms form is submitted?

SureForms email integrations support update behavior when a contact with the same email address already exists. Rather than creating a duplicate, the integration updates the existing subscriber record with the new field data from the form submission. The specific behavior (update fields, add to new list, apply additional tags) depends on the email platform’s API behavior for existing contacts.

Can I use SureForms to grow my email list and connect to a CRM at the same time?

Yes. SureForms allows multiple integration actions on the same form simultaneously. A single form submission can create a subscriber in Mailchimp, create a contact in HubSpot, and add a row to a Google Sheet all at the same time. Each integration is configured independently in the form’s Integrations tab and fires on every matching submission.

Does SureForms support double opt-in for email marketing integrations?

This depends on the email platform. Most platforms, including Mailchimp and ActiveCampaign, support double opt-in as a setting on the list or audience level within the platform itself. When a subscriber is added through SureForms and the list has double opt-in enabled, the platform sends a confirmation email before activating the subscriber. You can also configure this at the integration level within SureForms for platforms that expose double opt-in as an API parameter. Check the specific integration documentation for your platform to confirm the available options.